OCTOBER 9–11, 2019

Healthcare & Fitness Integration Track Agenda

Healthcare & Fitness Integration track is designed for health club operators

On Wednesday, Oct. 9, health club operators are invited to attend six sessions specific to their concerns in healthcare integration at their clubs. Two of the sessions are case studies from club operators already integrating healthcare in their facilities sharing their success and challenges. Two of the sessions focus on technology’s role and concerns related to medical integration. One session explores how functional food can help members live a healthier life and mitigate disease states. The last session shares how to motivate people to engage in a healthy lifestyle.

This is the perfect day for health club owners, senior executives and mid-level staff to discover ways to transform their businesses so they offer more effective programs and more financially rewarding returns. We recommend that you also attend the Healthcare & Fitness Integration SUMMIT on Oct. 10-11 to hear about the issues the medical community is facing and how you can work with that community.

  • To attend the TRACK and the SUMMIT, buy a 6-pack (for $275 through Aug. 15, increasing to $350 on Aug. 16) Healthcare & Fitness Integration Summit option (for $295 through Aug. 15, increasing to $425 starting Aug. 16).
  • If you do not plan to attend the Healthcare & Fitness Integration SUMMIT (Oct. 10-11) in addition to the Healthcare & Fitness Integration TRACK (Oct. 9), then you can register for a Premium Pass instead to attend sessions in other tracks on Oct. 10-11.)


The Integration of Healthcare and Fitness: A Case Study of Success

Jeremy Wright

Wednesday, Oct. 9 | 9:00 AM - 10:00 AM

Jeremy Wright, CEO, Body Renew Winchester 

After working for other gym chains for 10 years, Jeremy Wright took over an existing health club with 200 members and grew it to over 6,000 members in five years.  In July of 2011, he took over a second location that had 250 members and within 3 years grew this location to 5,000 members.  In October of 2016, Planet Fitness opened nearby and his locations lost over 3,000 members and a $1 million per year in revenue. Body Renew went from being very profitable to losing money.  In 2018, Wright partnered with ReshapeMD, Reshape Physical Therapy, ReShapeLabs and Acurrofit and reinvented Body Renew's position in the marketplace as well as increased his club's profits to over $400,000 in 12 months .  Wright will share his journey of reinvention for Body Renew.  


Elevating the Member & Physician Experience Using Medical Fitness Technologies

Daniel Lynch

Wednesday, Oct. 9 | 10:30 AM - 11:30 AM

Daniel Lynch, President, VisionBridge, and Chairman, Medical Fitness Association

Leland Kaiser, a noted healthcare futurist, observed, “Everything great that has ever been built was first created in the imagination of the builder.” When translated, it means the leadership of a club needs to employ marketing tactics and operational strategies that will clearly make their club different and the user experience exceptional. This will result in the club being unlike their competition. Being different occurs by shifting management’s focus from how you organize and operate to what the customer will experience. Designing that unique customer experience and being able to effectively customize it for each customer gives your club distinction. Using medical fitness, interactive technologies and customer service in the program planning, facility design and the personal experience that each member receives will help you achieve the competitive edge of being different.

In this presentation, you will:
1. Learn the importance of being different in your marketplace in order to create an exceptional member experience.
2. Learn how to create unique customer experiences using medical fitness, interactive technologies and outstanding customer service encounters.
3. Learn the latest trends in medical fitness, interactive technologies and customer service that can be applied to the overall member experience.

Food Is Medicine: The Functional Benefits for Clubs, Members, Physicians and Health Professionals

Wednesday, Oct. 9 | 11:45 AM - 12:45 PM

*This session is a Lunch & Learn and an additional fee is required

Adam Southam, Founder & Chairman, Fitness Formulary
Dan Lynch, President, VisionBridge and Chairman, Medical Fitness Association
This session will explore how functional food can help members live a healthier life, mitigating disease risks (supported with evidence from clinical studies), treating disease states, advancing fitness goals, all with simple shifts in grocery and restaurant decision making. You will learn how clubs can benefit by offering functional food in their cafes, on their shelves, through service offerings and through external value-added opportunities.
You will also see how food and nutrition offerings create new partnerships, new member referrals and new revenue streams for club operators and trainers along with registered dieticians, physicians and healthcare practitioners. 

Driving Membership & Revenue Through Medical Fitness Programming - Case Study

Wednesday, Oct. 9 | 1:00 PM - 2:00 PM


Chris Craytor, President and COO, ACAC Fitness and Wellness Centers 

How Technology Can Reduce the Friction in Health Club Physician Referrals

Wednesday, Oct. 9 | 2:30 PM - 3:30 PM

Mike Rucker, Ph.D., Vice President of Technology, Active Wellness


Exercise Motivation Spotlight: Evidence-Based Strategies That Best Support an Active Lifestyle

Wednesday, Oct. 9 | 3:45 PM - 4:45 PM


Dr. Karlie Intlekoger, Global Wellness Researcher, Johnson Health & Wellness

Although the health benefits of regular exercise are well-known, for most people, motivating oneself to complete scheduled workouts remains a major challenge. As more healthcare professionals are encouraging active lifestyles, it’s important to identify the most effective approaches that build value for regular physical activity. Research indicates that the immediate, mood-enhancing benefits of exercise have greater motivating potential than knowledge of future health benefits. Effective strategies that increase exercise participation are crucial to address our growing healthcare costs, especially because two major demographic shifts are taking place worldwide - average fitness levels are decreasing and population aging is increasing. This presentation covers the latest research on the strategies for exercise motivation and adherence to an active lifestyle.