OCTOBER 14–16, 2020

PFP Impact & Influence

Expand your opportunities in fitness as a speaker or author

Publish that book.
Write that featured article.
Speak on stage.
Get noticed.

Are you finally ready to turn your idea into reality? Then it’s your time to create your Impact & Influence Action Plan!

Writing articles, publishing books, and speaking on stage are just a few ways you can expand your opportunities as a fitness professional and increase your impact and influence. But the question for many is, “Where do I start?”

Personal Fitness Professional (PFP) media is offering a first-of-its-kind, interactive, and highly-personalized one-day workshop, where you will have the opportunity to learn directly from fitness industry specialists who are in-the-know: a publisher, a national speaker and magazine editor, and a public relations expert. They have collaborated their expertise to create the Impact & Influence Action Plan to give you the exact framework, action steps, and resources you need to turn your ambition to be published or to become a sought-after speaker and turn it into real impact and influence.  

During this first-of-its-kind, one-day workshop you will:
  • Clearly define your unique message and learn how to turn it into a book, feature article, or standout presentation; and - most important - how to get it seen by the right people!
  • Create your individualized Impact & Influence Action Plan; a complete workbook plan that outlines the specific steps to get published or become a recognized speaker.
  • Have access to brainstorm your idea with fitness industry leaders who work directly in publishing, public speaking, and publicity to make sure you’re on target with your message, your audience, and your action plan.
  • Learn exactly what to say to editors, publishers, conference hosts and other key decision-makers to capture their attention and get noticed.
  • Leave with proven strategies on how to leverage your book, article, or presentation to open doors for ongoing opportunities.
  • INVALUABLE! Network with session leaders and industry colleagues who can potentially connect you with the key people or organizations you need to achieve your goals more quickly than if you tried to go it alone.

You know you have the potential to have even greater impact and influence.
Now what you need is your Impact & Influence Action Plan!

This one-day event is hosted by Personal Fitness Professional (PFP), the fitness industry’s trusted media company for over 20 years.  

Workshop Leaders

Greg Justice
CEO, Scriptor Publishing Group

Greg Justice is a bestselling author, speaker and fitness entrepreneur. He opened AYC Health & Fitness, Kansas City’s Original Personal Training Center in 1986. Greg is the CEO of Scriptor Publishing Group. He was inducted into the National Fitness Hall of Fame in 2017. Greg writes feature articles for many industry publications including Club Industry magazine, IDEA Fitness Journal and Personal Fitness Professional magazine. Greg holds a master’s degree in HPER (exercise
science) from Morehead State University in Morehead, KY.

Lisa Simone
Richards Publicity Coach

Lisa Simone Richards is a PR & visibility strategist for health, fitness, and wellness entrepreneurs who want to get seen as experts and go from invisible to influencer. She’s here to show you how to build your brand, business & influence. Lisa Simone helps her client get free visibility using PR to get in front of their ideal client, but also build the credibility that gets clients to take the next step and invest in working with you. When she’s not shooting national TV segments or working with editors on magazine features, you can find her swinging a kettlebell, getting her zen on at hot yoga, or shopping at her local farmer’s market.  

Lindsay Vastola
Editor & Speaker, PFP media

Lindsay Vastola (NSCA-CPT) is a personal and professional development specialist for success-driven fitness professionals. In her roles as editor of Personal Fitness Professional (PFP) magazine, experienced speaker and trainer, and as strategist for fitness business owners, she energizes fitness professionals to create exceptional outcomes in their life and business through her captivating stories, simple strategies learned in corporate management and fitness entrepreneurship, and the science-backed power of Emotional Intelligence as the nexus of success. She also is known to get her daily cardio workouts from chasing her two kids, EJ (7) and Lidia (2), and Lab-Eskimo pup, LuLu.