CONFERENCE PROGRAM OVERVIEW
Leadership & Management:
Sessions in the Leadership and Management track focus on how staff and management are adapting their operations to trends related to sales, marketing, retention, managing by the numbers, cost savings, staffing and facilities.
Sales & Marketing:
The Sales & Marketing track will help fitness staff members who are overwhelmed about how to create a brand message and market that message (via social, media, direct mail, and new mediums) to the right segments so they can generate the right leads that translate to sales. The topics should offer insights and real-world applications for, marketing staff, sales staff, directors, managers and trainers for how to increase lead generation, membership sales and non-dues revenue sales for fitness facilities of all types.
The personal training sessions focus on the business and personal development of trainers and creating better departments.
The Programming track offers sessions on creating the best programming possible for the membership base at each club including how to determine which type of programming “speaks” to membership needs and how to create year-round programming that keeps members and staff excited.
Member Experience and Retention:
Retention track sessions focus on ways to increase retention, including improving customer service, creating rewards programs, developing better member integration programs, building relationships and learning how to measure retention rates.
Technology & Trends:
The Technology & Trends track offers insights into the tech and trends that are affecting the fitness industry, how health club operators can adapt to each, and what the trends mean for the future of the fitness industry.
The Healthcare & Fitness Integration conference education program highlights the growing opportunity in partnership between the healthcare and health club industries.