Schedule

Wednesday, October 04
8:15 AM - 9:30 AM

  • Room:   Third Floor, Williford C Room
  • Session Number:   A06
  • Wednesday, October 04, 8:15 AM - 9:30 AM
  • Tracks:  
There’s more to balance training than standing on one leg or using a wobble board. Whether your clients are accomplished athletes in peak condition or wobbly when theywalk, this session will show you how to help them improve their balance immediately and continue to improve performance over time. You will...
Speaker
Ilene Bergelson

Founder
Lifemoves Health
Speaker

Session details

  • Room:   Third Floor, Marquette Room
  • Session Number:   A07
  • Wednesday, October 04, 8:15 AM - 9:30 AM
  • Tracks:  
This session will feature testimonials from industry experts, medical experts, hospital administrators and actual clients. The primary objectives of the session are to share how to bring the experts in healthcare together with the experts in fitness to begin working together instead of independently when we know the powerful effect...
Speaker
Mike Alpert

President/CEO
The Claremont Club
Speaker

Session details

  • Room:   Lower Level, Salon A1
  • Session Number:   A01
  • Wednesday, October 04, 8:15 AM - 9:30 AM
  • Tracks:  
In its work with more than 120 club organizations, REX Roundtables has broken down what drives success into three major agendas: basic business, organization design and the development of leaders. This session will focus on the first agenda while setting the stage for seven other sessions in the Business Basics track....
Speaker
Eddie Tock

CEO
REX Roundtables for Executives
Speaker

Session details

  • Room:   Lower Level, Salon A3
  • Session Number:   A03
  • Wednesday, October 04, 8:15 AM - 9:30 AM
  • Tracks:  
Current methods for measuring retention and attrition fall way below the standards other industries would require to determine return on investment. Therefore in order to identify if your retention or attrition strategy is working you need to measure its effectiveness. This session will take dry definitions and boring excel spreadsheets...
Speaker
Dr.  Paul Bedford


Retention Guru Ltd
Speaker

Session details

  • Room:   Third Floor, Astoria Room
  • Session Number:   A08
  • Wednesday, October 04, 8:15 AM - 9:30 AM
  • Tracks:  
More than 5 million adults inject growth hormone for its anti-aging benefits. Phil Campbell led two hospital-based studies showing that Sprint 8 Cardio Protocol (20 minutes of exercise three days per week) is more effective than injecting growth hormone. In this session: Learn how to safely implement a Sprint 8 Zone...
Speaker
Phil Campbell

Sprint 8 Creator
Riekes Center Menlo Park, CA

Session details

  • Room:   Lower Level, Salon A2
  • Session Number:   A02
  • Wednesday, October 04, 8:15 AM - 9:30 AM
  • Tracks:  
(This session is brought to you exclusively by Motionsoft.)  Find out how technology is being successfully leveraged to engage customers across industries today and how to use it with your members. Discover ways to facilitate the fitness journey of your members whether they are inside or outside your four walls as...
Speaker
Garrett Borunda

Director of Member Technologies
24 Hour Fitness
Speaker

Session details

  • Room:   Third Floor, Williford B Room
  • Session Number:   A05
  • Wednesday, October 04, 8:15 AM - 9:30 AM
  • Tracks:  
In this advanced sales session, we'll identify the many opportunities to engage members in club programs, specifically personal training, small group training and wellness programs. This process has two benefits. First, it improves retention through better member onboarding in these support-based programs. Second, it improves the profitability of these programs....
Speaker
Scott Gillespie

President - Saco Sport & FitnessPrincipal Consultant - Gillespie Club Services
Speaker

Session details

  • Room:   Lower Level, Salon A5
  • Session Number:   A04
  • Wednesday, October 04, 8:15 AM - 9:30 AM
  • Tracks:  
This presentation will provide tangible take-aways about how to establish what differentiates your health club from your competition and how to use those differentiators in a marketing campaign. In this session, you also will  determine your target market and how to use your differentiators toward your target market. This will...
Speaker
Hannah Stael von Holstein

Marketing & Sales Director
Discover Strength
Speaker

Session details

  • Room:   Third Floor, Joliet Room
  • Session Number:   A09
  • Wednesday, October 04, 8:15 AM - 9:30 AM
  • Tracks:  
(Recommended for beginners in medical wellness.) Attendees will learn the basics of the Medical Fitness Association risk management approach to medically integrated fitness. Incorporating fitness and exercise as important components of the care and treatment of people within a population health framework will be discussed. The session also will explore how...
Speaker
Robert Boone, FACHE, FMFA

President & CEO
Medical Fitness Association
Speaker

Session details


Wednesday, October 04
10:00 AM - 11:15 AM

  • Room:   Lower Level, Salon A3
  • Session Number:   B03
  • Wednesday, October 04, 10:00 AM - 11:15 AM
  • Tracks:  
Organizations have varying core values when it comes to delivering their service activities. This session will focus on the various approaches used by different commercial and non-commercial sectors and what effects those behaviors are having on participant retention and attrition. Plus the session will focus on what to do in...
Speaker
Dr.  Paul Bedford


Retention Guru Ltd
Speaker

Session details

  • Room:   Third Floor, Williford B Room
  • Session Number:   B05
  • Wednesday, October 04, 10:00 AM - 11:15 AM
  • Tracks:  
If you’re at all like most professionals in the fitness industry, you’ve probably developed a negative attitude towards selling. Too often, young personal trainers are trained to be pushy, over-bearing, and all other types of old-school sales techniques in an attempt to grow services revenue for a gym. Fortunately, there’s...
Speaker
Ric Isaac

Sales Manager
Fit For Health
Speaker

Session details

  • Room:   Lower Level, Salon A1
  • Session Number:   B01
  • Wednesday, October 04, 10:00 AM - 11:15 AM
  • Tracks:  
Got sales? Want to grow a healthy membership base? In this session, discover what type of sales programs are the most successful. Discover what type of sales programs are the most successful. Learn what the most important component is of your sales program- and it may not be what you think. Learn how to...
Speaker
Mary Laudati

Chair/Consultant
Mary Laudati Consulting / REX Roundtables
Speaker

Session details

  • Room:   Third Floor, Astoria Room
  • Session Number:   B08
  • Wednesday, October 04, 10:00 AM - 11:15 AM
  • Tracks:  
What was the last ingrained habit or behavior that you have changed in your life?  Why is it easy for you to be consistent at one behavior, but difficult to change another one? Our lives are a conglomerate of habits and behaviors. Someone exercising, specifically at your facility, is one...
Speaker
Annette Lang, MS

Fitness Consultant
Annette Lang Education Systems, LLC
Speaker

Session details

  • Room:   Third Floor, Joliet Room
  • Session Number:   B09
  • Wednesday, October 04, 10:00 AM - 11:15 AM
  • Tracks:  
(Recommended for beginners in medical wellness.) The presentation will cover the historical perspective about how The Atlantic Club transitioned from a successful health and fitness facility to an even more successful  center that focuses on health and wellness as a medically certified  commercial club. The session will: Cover the change in language,...
Speaker
Kevin McHugh

COO
The Atlantic Club
Speaker

Session details

  • Room:   Third Floor, Marquette Room
  • Session Number:   B07
  • Wednesday, October 04, 10:00 AM - 11:15 AM
  • Tracks:  
During the past 300 years, healthcare in America has evolved into an exceptional acute care system, driven by the advancements in medical training, medications and technology. However, despite our exceptional acute care system, there has been a parallel advancement in lifestyle-related chronic health conditions that have dramatically impacted the wellbeing...
Speaker
Brad Roy, Ph.D.

Senior Executive Director
Kalispell Regional Medical Center
Speaker

Session details

  • Room:   Lower Level, Salon A2
  • Session Number:   B02
  • Wednesday, October 04, 10:00 AM - 11:15 AM
  • Tracks:  
(This session is brought to you exclusively by Motionsoft.) Fitness technologies are empowering club professionals to streamline operations and improve member experiences to boost club retention. The challenge for clubs professionals is choosing the right technologies to leverage from a vast pool solutions and providers. Join fitness tech leader Adam...
Speaker
Adam Zeitsiff

CIO
Gold's Gym
Speaker

Session details

  • Room:   Lower Level, Salon A5
  • Session Number:   B04
  • Wednesday, October 04, 10:00 AM - 11:15 AM
  • Tracks:  
Google organic search marketing has changed radically. SEO has been replaced by UXO. If you don’t know what that means or are struggling to regain some of your old rankings, then register for this eye-opening presentation. You’ll discover: Who is actually behind the new Panda algorithm and what did they do to make...
Speaker
Paul Tobey

CEO and Founder
Training Business Pros
Speaker

Session details


Wednesday, October 04
11:30 AM - 12:30 PM

  • Room:   Third Floor, Marquette Room
  • Session Number:   CL10
  • Wednesday, October 04, 11:30 AM - 12:30 PM
  • Tracks:  
Exercise is Medicine is a global health initiative of the American College of Sports Medicine focused on routine assessment and prescription of physical activity by healthcare providers including connecting patients to qualified fitness professionals, especially within health clubs in their communities. Physical activity and exercise are integral in the promotion...
Speakers
Dr  Liz Joy

MD, MPH, Medical Director
Intermountain Healthcare
Speaker

Mike Alpert

President/CEO
The Claremont Club
Speaker

Dr.  Walt Thompson

President
American College of Sports Medicine
Speaker

Session details


Wednesday, October 04
12:45 PM - 2:00 PM

  • Room:   Third Floor, Joliet Room
  • Session Number:   D09
  • Wednesday, October 04, 12:45 PM - 2:00 PM
  • Tracks:  
Learn seven factors to create life-enhancing Baby Boomer workouts. Boomers want to enjoy the second half of life actively, comfortably and energetically. But decades of accumulated aches and pains plus years of living in front of their bodies (sitting, driving) have produced head misalignment, rounded shoulders, hunched posture, and stretched...
Speaker
Kymberly Williams-Evans

Writer, Speaker, Blogger
Fun and Fit: Active Aging for BoomChickaBoomers
Speaker

Session details

  • Room:   Lower Level, Salon A2
  • Session Number:   D02
  • Wednesday, October 04, 12:45 PM - 2:00 PM
  • Tracks:  
(This session is brought to you exclusively by Motionsoft.)  Explore guest experience parallels from the hospitality industry and dive into how club operators can use data to mirror how well-run hotels are using technology to enhance and deepen guests experiences. This session will also address: I. How should clubs deploy and measure...

Session details

  • Room:   Lower Level, Salon A3
  • Session Number:   D03
  • Wednesday, October 04, 12:45 PM - 2:00 PM
  • Tracks:  
Learn how to create a step-by-step retention program that begins with a perfect launch via a success consult. A program such as this recognizes that some members will experience challenges during their time as a member that make it difficult to come into our clubs. It is our goal to...
Speaker
Tony Maier

Director of Production & Growth
Fit Club
Speaker

Session details

  • Room:   Lower Level, Salon A1
  • Session Number:   D01
  • Wednesday, October 04, 12:45 PM - 2:00 PM
  • Tracks:  
How do you find ancillary revenue from areas that are knocking on your door? You do so by knowing your numbers. In this session,  Learn the process of drilling down and how this process creates new opportunities for growth. Learn how to be relentless in growing your ROI by not only adding...
Speaker
Kevin McHugh

COO
The Atlantic Club
Speaker

Session details

  • Room:   Lower Level, Salon A5
  • Session Number:   D04
  • Wednesday, October 04, 12:45 PM - 2:00 PM
  • Tracks:  
Traditional marketing methods aren’t yielding the results they once did. Everyone knows the importance of social media, yet few of us have the time to develop the skills needed to do this as effectively as we would like. Learn why Facebook should be the medium you use and learn how...
Speaker
Marisa Hoff

General Manager
Stevenson Fitness
Speaker

Session details

  • Room:   Third Floor, Williford C Room
  • Session Number:   D06
  • Wednesday, October 04, 12:45 PM - 2:00 PM
  • Tracks:  
Want to add some juice to your offerings for time-crunched clients? In this session, we'll uncover some truths about what clients want from their workouts, and we'll learn how to create an amazing client experience in just 30 minutes. Leave with a workable system and templates so you can successfully...
Speaker
Michael Piercy

Owner
The LAB
Speaker

Session details

  • Room:   Third Floor, Astoria Room
  • Session Number:   D08
  • Wednesday, October 04, 12:45 PM - 2:00 PM
  • Tracks:  
Small group training is a growing trend in the personal training industry. Sometimes by choice and sometimes by necessity, trainers face the challenge of training from two to 10 people at once with the goal of getting results for everyone simultaneously. In this session, we will discuss what small group...
Speaker
Kurt Gillon

Fitness Coach, Special Populations
Balanced Fit Life Training Studio
Speaker

Session details

  • Room:   Third Floor, Marquette Room
  • Session Number:   D07
  • Wednesday, October 04, 12:45 PM - 2:00 PM
  • Tracks:  
When adding any products, services or programs to your business, you must first consider how, when and why it fits into your overall company strategy. There are two major elements to consider: brand and facilities. Does the program fit the company’s brand and does the company have the facility design to position...
Speaker
Joe Cirulli

Founder
Gainesville Health & Fitness Center, Gainesville,
Speaker

Session details


Wednesday, October 04
2:15 PM - 3:30 PM

  • Room:   Third Floor, Williford C Room
  • Session Number:   E06
  • Wednesday, October 04, 2:15 PM - 3:30 PM
  • Tracks:  
How do we know what exercises to chose when training a client? Are our exercise choices particular to the client’s biomechanics? This presentation will give the participant the tools needed to assess different postures and body types with the goal of choosing an appropriate exercise protocol. This session is a...
Speaker
Lisa Coors MBA

Owner, Founder
Coors Core Fitness, The Women's Fitness Association
Speaker

Session details

  • Room:   Lower Level, Salon A5
  • Session Number:   E04
  • Wednesday, October 04, 2:15 PM - 3:30 PM
  • Tracks:  
Finding ways to market to the large Boomer and older adult populations to help them overcome their barriers to exercise is critical to promoting their physical health, mental health, independence and social connections. Appealing to this group begins with understanding how a trainer’s instruction and leadership behavior influences engagement of...
Speaker
Sims Corbett

Senior Learning Designer
Tivity Health
Speaker

Session details

  • Room:   Lower Level, Salon A1
  • Session Number:   E01
  • Wednesday, October 04, 2:15 PM - 3:30 PM
  • Tracks:  
* Consider the lifetime value of a member * Learn what research data confirms about member retention * Understand the link between member expectations & experience * Discover the keys to cultivating member loyalty * Takeaway strategies to improve member retention * Uncover the myth about retention initiatives
Speaker
Brent Darden

CEO
Brent Darden Consulting and REX Roundtables
Speaker

Session details

  • Room:   Third Floor, Joliet Room
  • Session Number:   E09
  • Wednesday, October 04, 2:15 PM - 3:30 PM
  • Tracks:  
After hundreds of interviews, three of the toughest pain points for personal trainers and training studios have been identified. Let’s unlock the solutions, increase our annual income, improve the retention of existing clients and ensure our rate of high-quality leads. This session will offer real solutions and practical take-aways. Leave...
Speaker
Michelle Blakely


See Jake and Jane Train
Speaker

Session details

  • Room:   Lower Level, Salon A2
  • Session Number:   E02
  • Wednesday, October 04, 2:15 PM - 3:30 PM
  • Tracks:  
There are a lot of wearable devices out there today, which can be grouped into three main classes: Tier 1: Activity Trackers (pedometers and wrist wearables) like FitBit, Tier 2: Cardio Trackers (heart rate, breath rate, distance, elevation, everything you’d want while running or biking), and Tier 3: Smart Devices (brand new companies...
Speaker
Tallis Salamatian, MBA

Founder & CEO
BaziFIT
Speaker

Session details

  • Room:   Lower Level, Salon A3
  • Session Number:   E03
  • Wednesday, October 04, 2:15 PM - 3:30 PM
  • Tracks:  
The research evidence around interaction and member retention is overwhelming. But what do you actually talk about? This session will focus on language patterns and techniques specifically designed to increase member visit frequency and exercise adherence, that significantly boost retention.
Speaker
Dr.  Paul Bedford


Retention Guru Ltd
Speaker

Session details

  • Room:   Third Floor, Astoria Room
  • Session Number:   E08
  • Wednesday, October 04, 2:15 PM - 3:30 PM
  • Tracks:  
Your clients look to you for advice on nutrition for weight loss and injury prevention. Gain a better understanding of the right advice to share within your scope of practice and when to recommend a client to a registered dietitian. Learn about how toxins, chemicals and contaminants can wreak havoc...
Speaker
Debra Orringer

Certified Exercise Physiologist and Integrative Nutrition Health Coach
Speaker

Session details

  • Room:   Third Floor, Williford B Room
  • Session Number:   E05
  • Wednesday, October 04, 2:15 PM - 3:30 PM
  • Tracks:  
In an age where high-end health club design and equipment have become the standard, service and the client experience has become the biggest differentiator between a thriving or dying business. What’s worse is that you could receive hundreds of compliments for providing great service, but one bad experience and review...
Speaker
Adrian Antigua

Regional Manager
Gainesville Health and Fitness Club
Speaker

Session details

  • Room:   Third Floor, Marquette Room
  • Session Number:   E07
  • Wednesday, October 04, 2:15 PM - 3:30 PM
  • Tracks:  
In this panel discussion, the panelists will discuss current trends in developing and managing wellness facilities and/or wellness programs. You will hear from industry experts that own and/or manage facilities that have successfully integrated various wellness components into their operating models and have established effective medical referral networks. You will...
Speakers
Brad Roy, Ph.D.

Senior Executive Director
Kalispell Regional Medical Center
Panelist

Dr.  Christopher Breuleux

President
Medical Wellness Association
Speaker

Kevin McHugh

COO
The Atlantic Club
Panelist

Kevin Steele Ph.D.

President
PTA Global, PTontheNet
Moderator

Mike Alpert

President/CEO
The Claremont Club
Panelist

Robert Boone, FACHE, FMFA

President & CEO
Medical Fitness Association
Panelist

Session details


Wednesday, October 04
4:00 PM - 4:15 PM

  • Room:   Second Floor, International Ballroom South
  • Wednesday, October 04, 4:00 PM - 4:15 PM
*This event is included with all badges at no additional cost. Find out who will be awarded the 2018 PFP Trainer of the Year! Since 2006,Personal Fitness Professional (PFP) has helped to recognize some of the industry's outstanding fitness professionals.The PFP Trainer of the Year is awarded to a fitness professional who is an...

Session details


Wednesday, October 04
4:15 PM - 5:00 PM

  • Room:   Second Floor, International Ballroom South
  • Session Number:   KN1
  • Wednesday, October 04, 4:15 PM - 5:00 PM
*This event is included with all badges at no additional cost. Michelle Poler's humorous and inspiring speaking style has been captivating audiences across the globe. With authentic storytelling, engaging visuals and her 100 Days Without Fear experience, Poler will show you how to challenge your comfort zone to tap into your full potential....
Speaker
Michelle Poler

Founder
Hello Fears
Keynote

Session details


Wednesday, October 04
5:30 PM - 7:00 PM

  • Room:   Lobby Level, 720 South Bar
  • Wednesday, October 04, 5:30 PM - 7:00 PM
*This event is included with all badges at no additional cost. Kick off the first night of the Club Industry Show with the Welcome Reception. Meet up with friends and peers to enjoy an evening of laughter, networking and fun.

Session details


Thursday, October 05
6:30 AM - 7:15 AM

  • Room:   Lobby Level, Great Hall Foyer
  • Thursday, October 05, 6:30 AM - 7:15 AM
Start out your morning with a casual run along Lake Michigan bike path.

Session details


Thursday, October 05
7:00 AM - 8:00 AM

  • Room:   Eighth Floor, Athletic Club Pool
  • Thursday, October 05, 7:00 AM - 8:00 AM
Bringing the party to the pool, this class will introduce the fundamentals to working out on an unstable surface in the water utilizing our floating platform.  You’ll be introduced to a variety of exercises to build strength from head to toe while you raise heart rate with the added bonus...

Session details


Thursday, October 05
8:00 AM - 8:45 AM

  • Room:   Second Floor, International Ballroom South
  • Thursday, October 05, 8:00 AM - 8:45 AM
*This event is included with all badges at no additional cost. Join the Club Industry Show community for a networking breakfast before the Lifetime Achievement Award and Thursday's Keynote Presentation.

Session details


Thursday, October 05
8:45 AM - 9:00 AM

  • Room:   Second Floor, International Ballroom South
  • Thursday, October 05, 8:45 AM - 9:00 AM
*This event is included with all badges at no additional cost. Each year, Club Industry presents the Club Industry Lifetime Achievement Award to an amazing individual who has made an impact on the fitness industry. This year, Club Industry is honored to present Norm Cates, publisher of Club Insider, with Club Industry's 15th Lifetime Achievement...

Session details


Thursday, October 05
9:00 AM - 10:00 AM

  • Room:   Second Floor, International Ballroom South
  • Session Number:   KN2
  • Thursday, October 05, 9:00 AM - 10:00 AM
*This event is included with all badges at no additional cost. Nick Sarillo is the founder and CEO of Nick’s Pizza & Pub, one of the top 10 busiest independent pizza companies in per-store sales in the United States. Using real-life experiences, Sarillo shares how to create a meaningful place to work...
Speaker
Nick Sarillo

Author, Speaker and Business Owner
Nick's Pizza and Pubs
Keynote

Session details


Thursday, October 05
10:30 AM - 11:45 AM

  • Room:   Third Floor, Williford B Room
  • Session Number:   F05
  • Thursday, October 05, 10:30 AM - 11:45 AM
  • Tracks:  
Get your most pressing lead-generation questions answered and get insights and tools from three lead-generation experts to maximize results for your fitness facility.
Speakers
Daniela Spaid

Director of Sales, Marketing & Public Relations
Fitness Formula Clubs Corporate
Speaker

Karen Woodard

President
Premium Performance Training
Speaker

Scott Gillespie

President - Saco Sport & FitnessPrincipal Consultant - Gillespie Club Services
Speaker

Session details

  • Room:   Third Floor, Williford C Room
  • Session Number:   F06
  • Thursday, October 05, 10:30 AM - 11:45 AM
  • Tracks:  
Recruiting active older adults to your facility can be challenging. This growing population requires specific marketing techniques that target their unique needs. You will learn to create a diverse functional training program to meet the needs of older adults that will motivate them toward reaching their goals. By building your...
Speaker
Abby Eastman

Ms Ed, ACSM C-EP
W.I.T.S.
Speaker

Session details

  • Room:   Third Floor, Joliet Room
  • Session Number:   EPS01
  • Thursday, October 05, 10:30 AM - 11:45 AM
Digital forms of training, such as wearable fitness trackers and mobile apps, extend the consumer’s fitness experience beyond the health club. Gone are the days of sheltering or barricading such products and services. Prevailing brands will seek opportunities to integrate with unconventional products and services to harness new market opportunities. Fitness...
Speaker
Garrett Marshall

Divisional CEO
Fitness On Demand™
Speaker

Session details

  • Room:   Third Floor, Astoria Room
  • Session Number:   F08
  • Thursday, October 05, 10:30 AM - 11:45 AM
  • Tracks:  
This presentation will show trainers the exact easy-to-follow steps used to acquire lucrative corporate wellness contracts. When implemented correctly, trainers can transform their business within a month's time.
Speaker
Art McDermott

Co-Founder
National Corporate Fitness Institute
Speaker

Session details

  • Room:   Lower Level, Salon A2
  • Session Number:   F02
  • Thursday, October 05, 10:30 AM - 11:45 AM
  • Tracks:  
Part 1: Understanding Traffic Sources. Clickfunnels VS Landing Pages VS Websites: What you need, Why You Need It, How To Use It. Part 2: Websites 101: 5 Mistakes Fitness Businesses Make That RUIN their Website's Performance. You'll Learn: 1. How to get more clicks to TAKE ACTION on your website 2. What Google...
Speaker
Mr  Timothy Sarazen

Director of Operations
Speaker

Session details

  • Room:   Lower Level, Salon A3
  • Session Number:   F03
  • Thursday, October 05, 10:30 AM - 11:45 AM
  • Tracks:  
In this session for individuals in leadership or looking to get into leadership, you will learn: The difference between leadership and management Setting direction – aligning resources – inspiring action Common traits and tenets of successful leaders Understanding your personal leadership style Leading into the future – trends vs. fads
Speakers
Bill McBride

Co-Founder, President & CEO
Active Wellness
Speaker

Brent Darden

CEO
Brent Darden Consulting and REX Roundtables
Speaker

Session details

  • Room:   Lower Level, Salon A5
  • Session Number:   F04
  • Thursday, October 05, 10:30 AM - 11:45 AM
  • Tracks:  
Learn how to develop successful medical wellness marketing strategies and branding that will lead to credibility for new members, revenue streams and medical partners. • Discover new opportunities and benefits for medical wellness marketing/branding • Learn best strategies to market your facility/services to your medical community • Win support and credibility with your...
Speakers
Casey Conrad

President
Communication Consultants
Speaker

Chris Purvis

Owner and Co-founder
Peak Performance Physical Therapy/Spectrum Fitness
Speaker

Dr.  Christopher Breuleux

President
Medical Wellness Association
Speaker

Session details

  • Room:   Third Floor, Marquette Room
  • Session Number:   F07
  • Thursday, October 05, 10:30 AM - 11:45 AM
  • Tracks:  
People with special health needs require facilities and trainers who know how to meet their needs. Find out about how to program for youth with autism and adults with dementia, Alzheimer's, and people needing post physical/occupational therapy. Discover the business opportunities (revenue, new members, member retention) that exists in serving...
Speakers
Mike Andrews

Head of Program and Professional Development for Right Fit
Speaker

Suzanne Gray

President
Right Fit Sport Fitness Wellness
Speaker

Session details

  • Room:   Lower Level, Salon A1
  • Session Number:   F01
  • Thursday, October 05, 10:30 AM - 11:45 AM
  • Tracks:  
The biggest trend across all industries today is the focus on a higher level of customer service and experience to stand out amongst your competitors. The challenge to achieving this is ensuring that the entire team, from the housekeepers to the owners, share this same mission. In this session you...
Speakers
Adrian Antigua

Regional Manager
Gainesville Health and Fitness Club
Speaker

Nick Sarillo

Author, Speaker and Business Owner
Nick's Pizza and Pubs
Speaker

Session details


Thursday, October 05
12:00 PM - 1:00 PM

  • Room:   Lower Level, Salon A1
  • Session Number:   GL09
  • Thursday, October 05, 12:00 PM - 1:00 PM
  • Tracks:  
Effective leaders have a management plan. This plan should be organized, task-focused and aligned with club standards and procedures. Successful leaders take their management plan to a higher level with metrics, and the results are undeniable. Assess your management skills and learn how to strengthen your management plan by using...
Speaker
Allison Flatley

CEO
Allison Flatley Consulting
Speaker

Session details

  • Room:   Third Floor, Marquette Room
  • Session Number:   GL10
  • Thursday, October 05, 12:00 PM - 1:00 PM
  • Tracks:  

Session details


Thursday, October 05
1:15 PM - 2:30 PM

  • Room:   Third Floor, Williford B Room
  • Session Number:   H05
  • Thursday, October 05, 1:15 PM - 2:30 PM
  • Tracks:  
Find out the sales management tools tips that three experts in the field will share in this panel session where you get to ask your pressing questions on the topic with the goal of helping you maximize your sales results.
Speakers
Adrian Antigua

Regional Manager
Gainesville Health and Fitness Club
Speaker

Daniela Spaid

Director of Sales, Marketing & Public Relations
Fitness Formula Clubs Corporate
Speaker

Karen Woodard

President
Premium Performance Training
Speaker

Scott Gillespie

President - Saco Sport & FitnessPrincipal Consultant - Gillespie Club Services
Speaker

Session details

  • Room:   Third Floor, Williford C Room
  • Session Number:   H06
  • Thursday, October 05, 1:15 PM - 2:30 PM
  • Tracks:  
Do trainers really know the techniques to personalize a training session? Do they have the ability to ask the right question and the skills necessary to discover what clients really want to get out of training? This session will give you specific tools to personalize any workout in almost any...
Speaker
Vic Spatola

Director of Personal Training
Greenwood Athletic Clubs

Session details

  • Room:   Lower Level, Salon A2
  • Session Number:   H02
  • Thursday, October 05, 1:15 PM - 2:30 PM
  • Tracks:  
(This session is brought to you exclusively by Motionsoft.)  Members and prospects today want convenience, and what could be more convenient than online bookings and payments for classes and appointment at spas, studios and gyms? Find out how this technology is changing the health club business, how you need to respond...
Speaker
Dan Cath

Partnerships Lead
Reserve with Google
Speaker

Session details

  • Room:   Lower Level, Salon A1
  • Session Number:   H01
  • Thursday, October 05, 1:15 PM - 2:30 PM
  • Tracks:  
Today’s consumer has evolved. The world is evolving. Is your marketing and advertising evolving? Attend this session to walk through the various aspects of marketing, review what the components of a marketing plan are, learn some outside-the-box solutions, discover marketing vs. advertising vs engagement, and uncover the marketing piece all...
Speaker
Mark Miller

COO
Merritt Athletic Clubs
Speaker

Session details

  • Room:   Third Floor, Marquette Room
  • Session Number:   H07
  • Thursday, October 05, 1:15 PM - 2:30 PM
  • Tracks:  
Medical fitness has grown more than 480 percent since 2001. Programming for lifestyle-related disease is also on the rise. Programs for diseases such as obesity, diabetes, hypertension and others are now state of the art. Learn how you can develop programs to serve this growing population and have your programs...
Speaker
Daniel Lynch

President, VisionBridge
Chairman, Medical Fitness Association, Facilities Certification Committee
Speaker

Session details

  • Room:   Lower Level, Salon A5
  • Session Number:   H04
  • Thursday, October 05, 1:15 PM - 2:30 PM
  • Tracks:  
With a hyper-competitive market place and consumers that are savvier, your facility has to find new and creative ways to generate traffic and sales. “You get rich in the niche” is a famous marketing saying. It’s true. The more specialized your skills, the more money you can charge. Micro marketing...
Speaker
Casey Conrad

President
Communication Consultants
Speaker

Session details

  • Room:   Lower Level, Salon A3
  • Session Number:   H03
  • Thursday, October 05, 1:15 PM - 2:30 PM
  • Tracks:  
In this session, you will hear about how to win the war for talent so that your health club can be successful. In addition, you will learn about: Finding the right fit for your brand Tenacious cultural and experiential training Establishing freedoms and obligations Offering engagement and encouragement of the heart
Speaker
Brent Darden

CEO
Brent Darden Consulting and REX Roundtables
Speaker

Session details

  • Room:   Third Floor, Astoria Room
  • Session Number:   H08
  • Thursday, October 05, 1:15 PM - 2:30 PM
  • Tracks:  
In this session Josh Leve, founder and CEO of the Association of Fitness Studios, will showcase insights into the fitness studio market: the trends that demand your attention, why personalization is the key to success, and clarity as to why the studio market has exploded, along with where it's going next....
Speaker
Josh Leve

Founder & CEO
Association of Fitness Studios (AFS)
Speaker

Session details


Thursday, October 05
2:00 PM - 3:00 PM

  • Room:   Third floor, Joliet Room
  • Session Number:   EPS03
  • Thursday, October 05, 2:00 PM - 3:00 PM
As society is constantly evolving, so is how people communicate with one another. Businesses must adapt to these changes or they will be left behind and stuck in their old methods. In this presentation, we will be go over how communication has evolved even in the last 5 years and...

Session details


Thursday, October 05
2:45 PM - 4:00 PM

  • Room:   Lower Level, Salon A1
  • Session Number:   I01
  • Thursday, October 05, 2:45 PM - 4:00 PM
  • Tracks:  
In this session, you will learn how creating and maintaining a culture of meaningful/purposeful work can lower attrition and increase retention of members and staff, and, in doing so, make your club more profitable in ways you might never have thought of. Primary objectives: How to build passion and loyalty from...
Speakers
Mike Alpert

President/CEO
The Claremont Club
Speaker

Noah Hastay

COO
Gainesville Health & Fitness
Speaker

Session details

  • Room:   Third Floor, Astoria Room
  • Session Number:   I08
  • Thursday, October 05, 2:45 PM - 4:00 PM
  • Tracks:  
In this session, you will find out the following:  1. Whether you are still the insurgent you started out to be when you founded your business 2. How to recognize and nurture your early adopters 3. How to determine what differentiates your club and what distinguishes it in your market 4. How to identify your provocative...
Speakers
Elisabeth Kristof

Co-Owner & Co-Director
RedBird Fitness, LLC
Speaker

Lee Vallely

Founder & CEO
RedBird Fitness, LLC
Speaker

Session details

  • Room:   Lower Level, Salon A2
  • Session Number:   I02
  • Thursday, October 05, 2:45 PM - 4:00 PM
  • Tracks:  
The pace of innovation and change in our industry has never been faster. It has shortened product and business model lifecycles dramatically and is forcing operators to create flexible, adaptable environments that can evolve with the changing demands of each generation of users. This presentation will focus on the current trends, challenges...
Speaker
Steve Menzel

Director of National Accounts
Precor
Speaker

Session details

  • Room:   Third Floor, Marquette Room
  • Session Number:   I07
  • Thursday, October 05, 2:45 PM - 4:00 PM
  • Tracks:  
In the highly competitive fitness industry, member experience is the key to staying ahead of the competition. A great experience leads to more referrals, better retention and an increase in revenue. Learn how to understand your members’ needs and how to train your staff to not only meet but also...
Speaker
Chris Stevenson

Owner
Stevenson Fitness
Speaker

Session details

  • Room:   Lower Level, Salon A3
  • Session Number:   I03
  • Thursday, October 05, 2:45 PM - 4:00 PM
  • Tracks:  
In this session, fitness industry leaders will learn how sales and marketing are the engine of any health and wellness business, and how leaders can ensure their “engine” runs smoothly. Leaders will learn the intricacies of this engine, including brand position, sales design, marketing strategy, sales and marketing alignment and...
Speaker
Bill McBride

Co-Founder, President & CEO
Active Wellness
Speaker

Session details

  • Room:   Third Floor, Williford B Room
  • Session Number:   I05
  • Thursday, October 05, 2:45 PM - 4:00 PM
  • Tracks:  
Let's face the facts. Most fitness professionals don't enjoy sales. If we are being perfectly honest, most trainers are uncomfortable with the thought of asking for a prospect's money. Many potential clients are ready or believe they are ready to begin an exercise program. Selling personal training is sometimes the secondary...
Speaker
Kurt Gillon

Fitness Coach, Special Populations
Balanced Fit Life Training Studio
Speaker

Session details

  • Room:   Third Floor, Williford C Room
  • Session Number:   I06
  • Thursday, October 05, 2:45 PM - 4:00 PM
  • Tracks:  
A great physical workout should be guaranteed. That alone is no longer a good enough reason for a member to purchase personal training from you. The average personal training client is a woman between the ages of 28 and 50. When she joins the gym, she's not looking for a...
Speaker
Mike Trotter


Speaker

Session details

  • Room:   Lower Level, Salon A5
  • Session Number:   I04
  • Thursday, October 05, 2:45 PM - 4:00 PM
  • Tracks:  
The fitness industry is changing right in front of our eyes. Marketing is digital, membership sales are drying up, personal training sales are flat at best, low-priced competitors are popping up left and right, boutiques and online personal trainers are literary everywhere. If this is hitting home, then this is...
Speaker
Mike Gelfgot

Franchisee Partner
Anytime Fitness
Speaker

Session details


Thursday, October 05
3:00 PM - 4:30 PM

  • Room:   Lower Level, Salon C & D
  • Thursday, October 05, 3:00 PM - 4:30 PM
Join us on the tradeshow floor for an afternoon "happy hour" to mix, mingle and network.

Session details


Thursday, October 05
4:30 PM - 5:45 PM

  • Room:   Lower Level, Salon A1
  • Session Number:   J01
  • Thursday, October 05, 4:30 PM - 5:45 PM
  • Tracks:  
With the emergence of low-cost players and in more recent years, the explosion of studio concepts, the landscape of fitness has changed. In this presentation, the presenter will walk you through the key strategic, branding and business decisions that leaders and managers must execute on in order to survive and...
Speaker
Luke Carlson

CEO
Discover Strength
Speaker

Session details

  • Room:   Lower Level, Salon A5
  • Session Number:   J04
  • Thursday, October 05, 4:30 PM - 5:45 PM
  • Tracks:  
Video is the single most powerful marketing vehicle in today’s cluttered advertising space. Smart devices and affordable software and apps make it easy to create video content, but the key is using that content to create a powerful message that will ultimately lead to more sales. In this session we...
Speaker
Casey Conrad

President
Communication Consultants
Speaker

Session details

  • Room:   Third Floor, Williford C Room
  • Session Number:   J06
  • Thursday, October 05, 4:30 PM - 5:45 PM
  • Tracks:  
There are multiple benefits to training with complexes including training efficiency, movement skill acquisition and metabolic conditioning. In this interactive workshop, participants will learn how to intensify workouts using 2 - 3 - 4 movement complexes. Participants will also learn three ways to execute dumbbell complexes: in succession, sequence and...
Speaker
Ellie Ciolfi

owner
Fitness Rx
Speaker

Session details

  • Room:   Lower Level, Salon A2
  • Session Number:   J02
  • Thursday, October 05, 4:30 PM - 5:45 PM
  • Tracks:  
Insight on how and where people will be working out in 2020 and the latest technology, including virtual/augmented reality, wearables, fitness trackers and apps, streaming services, and how they are set to have a major impact. You will learn how to benefit and invest in these services and how to...
Speaker
David Shaw

Vice President
Growth Fitness Marketing
Speaker

Session details

  • Room:   Third Floor, Williford B Room
  • Session Number:   J05
  • Thursday, October 05, 4:30 PM - 5:45 PM
  • Tracks:  
How do you manage member results to impact retention, results and revenue? This session will provide a proven framework that can change your business for the better. In the process of doing so, you will also attract and keep better staff that will stay with your business longer and minimize...
Speaker
Karen Woodard

President
Premium Performance Training
Speaker

Session details

  • Room:   Third Floor, Marquette Room
  • Session Number:   J07
  • Thursday, October 05, 4:30 PM - 5:45 PM
  • Tracks:  
Retention is key to success, but accomplishing it is a perpetual challenge. Fancy programs, “included” upgrades and countless freebies are de rigeur but do not assure long-term loyalty. Your members may all have different reasons for joining your gym, but they all want to accomplish something. Results, not bribes, will...
Speaker
Cosmo Wollan

Senior Executive
Synergy Cubed
Speaker

Session details

  • Room:   Lower Level, Salon A3
  • Session Number:   J03
  • Thursday, October 05, 4:30 PM - 5:45 PM
  • Tracks:  
In this session, the three speakers from the day's Leadership Mastery track sessions will present on service and the membership experience, including a focus on these areas: People Product Process Orchestrating the overall customer experience Developing a purpose-driven platform
Speakers
Allison Flatley

CEO
Allison Flatley Consulting
Speaker

Bill McBride

Co-Founder, President & CEO
Active Wellness
Speaker

Brent Darden

CEO
Brent Darden Consulting and REX Roundtables
Speaker

Session details

  • Room:   Third Floor, Astoria Room
  • Session Number:   J08
  • Thursday, October 05, 4:30 PM - 5:45 PM
  • Tracks:  
This session will focus on the shift from the traditional employee wellness approach to employee wellbeing as the new frontier in population health management. Learn what companies will be looking for from fitness and wellness partners in the new frontier and why it's important that club operators have an employee...
Speaker
Michele Wong

Vice President of Operations
Active Wellness
Speaker

Session details


Thursday, October 05
8:30 PM - 10:00 PM

  • Room:   Lobby Level, Kitty O'Sheas
  • Thursday, October 05, 8:30 PM - 10:00 PM
*This event is included with all badges at no additional cost. Regroup after dinner and unwind from the day with a little dessert and a nightcap. Overlooking Grant Park, Kitty O'Shea’s is the perfect local Chicago spot to share a pint or beverage and relax and network with your peers.

Session details


Friday, October 06
7:00 AM - 7:45 AM

  • Room:   Lobby Level, Great Hall Foyer
  • Friday, October 06, 7:00 AM - 7:45 AM
Start out your morning with a casual run along Lake Michigan bike path.

Session details


Friday, October 06
7:00 AM - 8:00 AM

  • Room:   Eighth Floor, Athletic Club Pool
  • Friday, October 06, 7:00 AM - 8:00 AM
Bringing the party to the pool, this class will introduce the fundamentals to working out on an unstable surface in the water utilizing our floating platform.  You’ll be introduced to a variety of exercises to build strength from head to toe while you raise heart rate with the added bonus...

Session details


Friday, October 06
8:15 AM - 9:15 AM

  • Room:   Third Floor, Williford C Room
  • Session Number:   L07
  • Friday, October 06, 8:15 AM - 9:15 AM
  • Tracks:  
Want the most effective workouts in the shortest possible time? 14-Minute Metabolic Workouts is the solution to everyone’s time problem, giving your clients great results in 14 minutes or less. In this creative session based on Dr. Karp's book, you’ll experience a number of scientifically designed 14-minute metabolic workouts to...
Speaker
Dr.  Jason Karp

CEO, Run-Fit, LLC
Run-Fit, LLC
Speaker

Session details

  • Room:   Lower Level, Salon A2
  • Session Number:   L02
  • Friday, October 06, 8:15 AM - 9:15 AM
  • Tracks:  
In this session you will learn about the best practices for making wearable technology work for a club population. You will be taken through sales scripts, trainer and instructors approaches and marketing samples that have been proven in the field.
Speaker
Emmett Williams

President and Co-Founder
MYZONE
Assistant(s)

Session details

  • Room:   Lower Level, Salon A3
  • Session Number:   L03
  • Friday, October 06, 8:15 AM - 9:15 AM
  • Tracks:  
Onsite corporate fitness is a booming industry. This session leads a fitness business owner through the step-by-step process of corporate client acquisition, marketing materials, training programs and pricing models. In this session, you will learn the strategies that the speaker has used to land individual corporate contracts that range in...
Speaker
Greg Justice

Owner of AYC Health & Fitness, and CEO of National Corporate Fitness Institute
AYC Health & Fitness
Speaker

Session details

  • Room:   Third Floor, Astoria Room
  • Session Number:   L09
  • Friday, October 06, 8:15 AM - 9:15 AM
  • Tracks:  
How can you differentiate yourself and be more profitable without compromising your integrity? An overlooked opportunity exists for every studio and trainer willing to “dare to be different,” evaluate their practice and try a better way. Entertaining and thought provoking, this presentation will analyze our choices as trainers and owners...
Speaker
Michelle Blakely


See Jake and Jane Train
Speaker

Session details

  • Room:   Lower Level, Salon A1
  • Session Number:   L01
  • Friday, October 06, 8:15 AM - 9:15 AM
  • Tracks:  
Change starts by creating an environment in which as many people as possible find it horribly uncomfortable to do nothing new and are empowered to be adaptive. It requires change to stop being the enemy of operations and instead to become part of operations. This enables changes to be fast,...
Speaker
Blair McHaney

President
ClubWorks Inc., A Medallia Partner Company
Speaker

Session details

  • Room:   Third Floor, Williford A Room
  • Session Number:   L05
  • Friday, October 06, 8:15 AM - 9:15 AM
  • Tracks:  
This active work session will give immediate tools for participants to analyze and evaluate their current technology used for member engagement. Practical goal setting and measurement to goal for member engagement will be discussed. We will review available technologies to better engage members. Operational strategies to execute on member engagement,...
Speaker
Dr.  Kerri O'Brien

Consultant
Speaker

Session details

  • Room:   Third Floor, Marquette Room
  • Session Number:   L08
  • Friday, October 06, 8:15 AM - 9:15 AM
  • Tracks:  
Learn why the trend in boutique experiences has been so successful in the fitness industry. Then discover how using the studio strategies can raise retention, revenue and referrals in your own club, regardless of size. Finally, learn which inexpensive tools and simple practices you should implement right away to recreate...
Speaker
Marisa Hoff

General Manager
Stevenson Fitness
Speaker

Session details

  • Room:   Third Floor, Williford B Room
  • Session Number:   L06
  • Friday, October 06, 8:15 AM - 9:15 AM
  • Tracks:  
This session is geared to help personal trainers overcome the struggles and uncomfortable feeling they may get when asking for money. Learn to pick apart personality traits and overcome common objections to improve your training business. Explore systems to implement and techniques to use that will establish a better connection...
Speaker
Adrianne Gabel

Health & Fitness Manager- Barrington Park DistrictMaster Trainer/Presenter -ActivMotion Bar
Speaker

Session details

  • Room:   Lower Level, Salon A5
  • Session Number:   L04
  • Friday, October 06, 8:15 AM - 9:15 AM
  • Tracks:  
This presentation is a more fun and whimsical presentation on email marketing. This session pokes fun at all the bad emailers out there, but it also offers a lot of best practices and tips for creating better emails. A handout of these top tips will be provided. In addition, anyone from the...
Speaker
Sharon Swendner

Managing Director
CRM Concepts
Speaker

Session details


Friday, October 06
9:30 AM - 10:30 AM

  • Room:   Third Floor, Williford C Room
  • Session Number:   M07
  • Friday, October 06, 9:30 AM - 10:30 AM
  • Tracks:  
Athletes train differently throughout the year to ensure they are in the best shape to perform. Why not use these same high-level coaching and programming techniques with all clients? In this workshop, you'll experience sports-based circuits that identify different training focuses and goals. You'll also gain insight on how specific...
Speaker
Mr  Bennie Wylie Jr

Strength & Conditioning Coach, Power Systems Brand Ambassador
Speaker

Session details

  • Room:   Lower Level, Salon A5
  • Session Number:   M04
  • Friday, October 06, 9:30 AM - 10:30 AM
  • Tracks:  
Founder of Body Project and editor of Personal Fitness Professional magazine, Lindsay Vastola, NSCA-CPT, will share specific strategies on writing compelling articles as well as sales copy, gaining local and national media exposure online, in print and through public speaking. Clarify your ideal target market, what to say (and what...
Speaker
Lindsay Vastola

Editor
PFP media
Speaker

Session details

  • Room:   Third Floor, Astoria Room
  • Session Number:   M09
  • Friday, October 06, 9:30 AM - 10:30 AM
  • Tracks:  
In this session, attendees will learn: 1. How to understand your competitive landscape 2. Establishing your key points of differentiation 3. How to define your unique selling proposition
Speaker
Kevin Steele Ph.D.

President
PTA Global, PTontheNet
Speaker

Session details

  • Room:   Lower Level, Salon A2
  • Session Number:   M02
  • Friday, October 06, 9:30 AM - 10:30 AM

Session details

  • Room:   Third Floor, Williford B Room
  • Session Number:   M06
  • Friday, October 06, 9:30 AM - 10:30 AM
  • Tracks:  
Sales meetings can be one of the best resources for getting your team on the same page, inspiring them and helping to strengthen their skills. But no one wants to take time away from sales for an ineffective sales meeting. Find out the key elements that every good sales meeting...
Speaker
Karen Woodard

President
Premium Performance Training
Speaker

Session details

  • Room:   Lower Level, Salon A1
  • Session Number:   M01
  • Friday, October 06, 9:30 AM - 10:30 AM
  • Tracks:  
We all run our health clubs the same and have been for years, but why? It's crazy, maddening and time for a change. Eighteen percent of the population joins clubs. Does that matter? Yes. How do we double or triple that? It's simple; we do things better and differently. Why...
Speaker
Mark Miller

COO
Merritt Athletic Clubs
Speaker

Session details

  • Room:   Lower Level, Salon A3
  • Session Number:   M03
  • Friday, October 06, 9:30 AM - 10:30 AM
  • Tracks:  
The corporate membership is one of the industry’s most untapped revenue streams. Typically small discounts based on predetermined tiers of bulk pricing, this model can undermine your brand by doing little more than discounting your product. A well-conceived corporate wellness program can offer corporate clients the opportunity to save on...
Speaker
Cosmo Wollan

Senior Executive
Synergy Cubed
Speaker

Session details

  • Room:   Third Floor, Williford A Room
  • Session Number:   M05
  • Friday, October 06, 9:30 AM - 10:30 AM
  • Tracks:  
Learn how to take your member experience to the next level by making your team and your members the ambassadors for your brand. We are all too familiar with the challenge of gaining three new members only to lose one. This session will cover the key components of a member experience training...
Speaker
Deborah Heisler

Director of Operations, East Coast
Active Wellness
Speaker

Session details

  • Room:   Third Floor, Marquette Room
  • Session Number:   M08
  • Friday, October 06, 9:30 AM - 10:30 AM
  • Tracks:  
Recently, The Wall Street Journal published a wildly popular article titled “The Fitness Shift That Should Worry Every Gym Owner.” It’s just one article referencing the mountains of data on the growing trend in video on demand (VOD) for the fitness industry. Simply stated, video on demand is experiencing explosive...
Speaker
Matt Given

CEO
Intelivideo
Speaker

Session details


Friday, October 06
10:45 AM - 11:45 AM

  • Room:   Third Floor, Astoria Room
  • Session Number:   N09
  • Friday, October 06, 10:45 AM - 11:45 AM
  • Tracks:  
When any client walks into a fitness facility, they make a choice to leave or stay depending on whether your facility and programs will meet their needs. Are you ready to change bad habits? Discuss solutions to make their functional movement and postures balanced, efficient and pleasurable. Then enhance your...
Speakers
Brad LaRocque

Director for Special Needs
Right Fit Sport Fitness Wellness
Speaker

Mike Andrews

Head of Program and Professional Development for Right Fit
Speaker

Session details

  • Room:   Third Floor, Williford B Room
  • Session Number:   N06
  • Friday, October 06, 10:45 AM - 11:45 AM
  • Tracks:  
Whether you are a small, medium or larger business, the job of sales requires a lot of work to do it completely and successfully. This session will not only provide a checklist for top performers but also a system with which to get it all done when you are the...
Speaker
Karen Woodard

President
Premium Performance Training
Speaker

Session details

  • Room:   Lower Level, Salon A1
  • Session Number:   N01
  • Friday, October 06, 10:45 AM - 11:45 AM
  • Tracks:  
Great ideas are not results. This presentation will introduce you to seven tools to implement your ideas in your business. Learn your own implementation style and how to complement it. Understand the four imperatives of every decision. Learn how to use velvet and steel, and how to use dialogue to...
Speaker
Will Phillips

Owner
REX Roundtables for Executives
Speaker

Session details

  • Room:   Third Floor, Williford C Room
  • Session Number:   N07
  • Friday, October 06, 10:45 AM - 11:45 AM
  • Tracks:  
Obstacle course racing (OCR) has been the fastest growing participatory sport for more than seven years. This interactive session will cover the full scope of this popular sport including why and how the terrain and obstacles are changing the way millions train, what OCR-specific training looks (and feels) like, and how...
Speaker
Yancy Culp

Owner
YancyCamp.com
Speaker

Session details

  • Room:   Lower Level, Salon A2
  • Session Number:   N02
  • Friday, October 06, 10:45 AM - 11:45 AM
  • Tracks:  
As consumers evolve, successful industry professionals and businesses will develop client service programs that leverage the right technology, support members who are health-seekers and provide medically referred clients with sound guidance. This best practices session incorporates motivation and behavior science with the leading-edge technology to support easy integration. Learn how...
Speaker
Dr.  Steven Feyrer-Melk

Director of Lifestyle Medicine & Chief Science Officer
Optimal Heart Center & Nudge, LLC.
Speaker

Session details

  • Room:   Lower Level, Salon A3
  • Session Number:   N03
  • Friday, October 06, 10:45 AM - 11:45 AM
  • Tracks:  
Multi-tenant office complexes, airports and malls are the new trend in corporate wellness. Learn the benefits of sharing resources and providing new services. Become a leader in reshaping corporate wellness by combining incentives, programming and fitness.
Speaker
Heather Doane

Owner
ZEROlevel Fitness and Wellness
Speaker

Session details

  • Room:   Third Floor, Marquette Room
  • Session Number:   N08
  • Friday, October 06, 10:45 AM - 11:45 AM
  • Tracks:  
Running is America’s most popular exercise with 20 million people running a race each year. It is also the most effective exercise to burn calories, lose weight and change people’s lives. So why do most gyms neglect it? In this presentation, running guru Dr. Jason Karp, creator of the REVO₂LUTION...
Speaker
Dr.  Jason Karp

CEO, Run-Fit, LLC
Run-Fit, LLC
Speaker

Session details

  • Room:   Third Floor, Williford A Room
  • Session Number:   N05
  • Friday, October 06, 10:45 AM - 11:45 AM
  • Tracks:  
Small town clubs face different challenges when it comes to sales and retention. This session provides ready-to-implement club culture ideas. A strong connection to your club is what will keep members, and they will recruit new members for you. Social media, monthly contests, usage lists, community events, speaking engagements and...
Speakers
Jeff Bissonnette

Owner, Anytime Fitness Lake City, MN
Speaker

Teri Bissonnette

Owner, Anytime Fitness Lake City, MN
Speaker

Session details

  • Room:   Lower Level, Salon A5
  • Session Number:   N04
  • Friday, October 06, 10:45 AM - 11:45 AM
  • Tracks:  
This age of smart phones and social media makes growing business through referrals increasingly difficult. Online reviews are your ticket to accessing your clients’ networks. We’ll demonstrate how effective online review campaigns positively impact membership. Attendees will learn how online reviews provide access to existing client networks, how to incentivize...
Speaker
Kelly Robertson

CEO
Bowstern
Speaker

Session details