Exhibitor Marketing Tips

Thank you for signing up to exhibit at the 2017 Club Industry Show, being held October 4-6, 2017 at the Hilton Chicago. To help you promote your participation at the show, we have put together this list of tips to make the most of your investment and time at the show.

Update your Exhibitor Listing

Login to your company profile to update your exhibitor listing that will appear on the Club Industry Show website and the Club Industry Show Directory. The deadline to update your profile for the Club Industry Show Directory is August 15, 2017. 

Download Club Industry Show Logos and Banners

Incorporate the Club Industry Show logos and banners into your promotional pieces. Need a custom size? Just let us know by emailing tina.beebe@penton.com and we can create one for you.

Exhibit Hall Pass

Invite your top customers to come to the show FREE with a Club Industry Show Exhibit Hall Pass. 

Website Page

Create a special page on your website dedicated to your booth at the show. Be sure to include your booth number, products and services you will be showing, or new product announcements you will be making at the show. If you are presenting or doing a demonstration, include the title, date, time description and benefits. 

Advertise

Insert ads into the Showbeat newsletter or on the Club Industry Show site. 

E-blast

Send an e-blast to your customers and prospects with your booth number, floor plan link, products and services you will be showing, and/or any new product announcements. You can also send one out to Club Industry Show attendees before the show (learn more). 

Social Media

Social media provides an easy, cost-effective way for you to extend your outreach. Chances are your customers are already interacting with other brands through social media. Why not tap into that? Not only can you increase your brand recognition, but also you can improve your brand loyalty. With the Club Industry Show right around the corner, this is an ideal opportunity for you to build hype and encourage people to get to your booth. Visit our social media toolkit to help you get started and don't forget to follow us on Facebook, LinkedIn, Twitter, Instagram and YouTube.

Press

Don't forget to check out our Exhibitor Press Tips to download a sample exhibitor press release and for ideas on what to include in your news announcements and press kits.