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Oct 22-24, 2014 McCormick Place Lakeside Center Chicago, IL
Leading, connecting and inspiring the fitness community
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Introducing the Fitness
Leadership Forum



Join other top-level fitness facility owners and senior executives in this day-long forum covering business practices and fitness trends that are affecting commercial clubs, nonprofits, medical wellness facilities, university rec centers and other fitness markets. The day is an opportunity to share your experience and learn from others through panel sessions, a keynote address, breakout sessions and networking time.


2014 Schedule of Events

Wednesday, Oct. 22, 2014


10:30 - 11:00 a.m.             Networking and Coffee

11:00 a.m. - 12:30 p.m.     Panel Discussion on Operational Challenges and Solutions

                                           Steve Becker, Vice President, Health & Wellness Service JCC Association
                                           Ed Trainor, Vice President, Town Sports International
                                           Dann Sawa, Chief Development Officer, GoodLife Fitness
                                           Pat Regan, Vice President of Purchasing, Life Time Fitness

12:30 - 2:00 p.m.              Lunch and Keynote Presentation 
                                          What Big Brands Know: Grow Any Club Like a Billion Dollar Brand
                                          Keynote Speaker:  Gerry O'Brion 

2:00- 3:30 p.m.                Panel Discussion on Reaching the Female Decision Maker

                                         Debra Siena, President, TCA/Midtown Club                                        

                                         Missy Moss, General Manager, Nike Sports Centers
                                         Jennifer Billet, Vice-President of Marketing, Physique 57  

                                         Beth Franklin, Director, Franchise Operations, Total Women Gym and Spa

 3:30 – 5:00 p.m.             Breakout Sessions


Keynote Presentation by Gerry O’Brion

  Gerry ObrionGrow your business like the big guys, using the same strategies they use, regardless of your budget.  Gerry O’Brion is a nationally recognized marketing expert who has worked on several billion dollar brands and distilled that experience into strategies any club can use.

His presentation is a fun, thought-provoking dialogue that will generate real ideas you can use immediately.  You will learn the five critical questions your company should be asking to stay relevant in our changing industry.  You will leave with an action plan to navigate your club to long-term success.

Gerry will have you look at your business with a fresh perspective.  You will re-examine how you are different from your competitors and why that matters to your members.  The presentation is packed with information, strategies and case studies from across several industries as well as the fitness industry that you can leverage right now in your club.

Key learning points:

  • Five steps to attracting your ideal members
  • How and why customers make decisions
  • The one thing that matters to all clubs
  • How to be different when you seem the same
  • Driving more word-of-mouth marketing


 Register before September 4, 2014 and save $100


 Pricing Deadlines                                              6/20-9/4              9/5 -10/24       
 Fitness Leadership Forum
 Register Today! 


 If you have questions about the Fitness Leadership Forum, please email Pamela Kufahl, director of content and engagement, at

 Attendees invited to the Fitness Leadership Forum are Facility:
Owners, CEOs, COOs, CFOs, Presidents, Executive Directors, General Managers and Facility Managers. This Forum is designed for facilities not manufacturer.

The types of facilities invited are: Commercial Clubs, Medical Wellness Facilities, Corporate Fitness Companies, Club Management Companies, University Rec Centers, Non-profits (YMCAs, JCCs, Kroc Centers), Parks and Rec Facilities, Military Facilities, Hotel and Resort Facilities, Studios (personal training, yoga, martial arts, boxing, cycle, etc.) and Golf and Country Clubs.



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