Club Industry Show 2013: Keynote Speaker
2013 Keynote Speaker Friday, October 25th, 9:00 AM
Women drive nearly 80% of all consumer purchases and household spending decisions, but 91% of women say advertisers don’t understand them! Bridget Brennan analyzes why they buy or don’t buy, and offers many key tips on marketing to women for every market. A Chicago local and guest lecturer at the Kellogg School of Management, she will address how the Club and Fitness market is and is not appealing to women and how they could do better.
About Bridget Brennan
Bridget Brennan is the CEO of Female Factor, a marketing and sales consulting firm, and author of the acclaimed book, Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers. Her book was called "essential reading" by The Wall Street Journal and "required reading for anyone burdened with a Y chromosome" by Fortune Small Business. She is a contributing writer on the subject of marketing and selling to women for Forbes.com, and one of the world's most popular speakers on the subject.
Brennan has served as an instructor at Northwestern University's Graduate Program in Marketing Communications in the Medill School, and has guest lectured at the Kellogg School of Management, the top-ranked business school in the U.S., and at industry conferences worldwide. She is a member of the Forbes Executive Women's Board, the Economic Club of Chicago and the National Speaker's Association. She is a founder of the Marketing to Moms Coalition and co-chair of the Chicago chapter of the Network of Executive Women.
Brennan developed her expertise as an agency executive, creating programs for clients such as Whirlpool Corporation, Johnson & Johnson, Pizza Hut, Colgate-Palmolive, United Airlines and AT&T, among others. Previous to founding Female Factor, Brennan ran the consumer marketing practice of Edelman's Zeno Group, and founded that agency's Speaking Female division. She is based in Chicago, the headquarters of Female Factor.Website: www.thefemalefactor.com
Follow her on Twitter: @BridgetBrennan